Mission MBA 2024

Get more admissions with sharper marketing

Comprehensive insights on how students are choosing their MBA College this year.

Attract

the best MBA/PGDM
aspirants

When aspiring MBA aspirants are being wooed by 4000+ MBA/PGDM colleges, you need sharp, differentiated marketing communication to stand apart. This is the only way to attract the brightest minds in a cluttered market and get more quality admissions to your MBA/PGDM program.

For this to happen, you need insights on how an aspirant's mind works.

What is the motivation to pursue an MBA? What are the key drivers that influence their decision to prefer one college over another? How do Marketing and Branding influence their decision? What’s the role of parents in the decision making process? What are the financial considerations?

Answers to these questions and more are what you will find in Mission MBA 2024, a comprehensive report on how students are choosing their MBA college this year.

Order your copy of Mission MBA 2024 Research Report. Click Here.

About Mission MBA 2024 report

The report will include cross-tabs across key demographic parameters such as region (major metros and key states), gender, under-graduate background, etc., and will cover the following information heads.

Motivations and Goals:

  1. Why are they considering an MBA/PGDM?
  2. Career goals and aspirations: Understand their professional objectives.

Information Sources:

  1. Identify where students gather information about MBA/PGDM programs.
  2. Assess the credibility and influence of different information sources (websites, forums, social media, etc.).

Decision Criteria:

  1. Identify the key factors influencing their decision-making process.
  2. Consider aspects such as program reputation, placement record, ROI, faculty credentials, campus infrastructure, alumni network, and accreditation.
  3. Assess the role of specialist MBA exam training institutes

Challenges and Pain Points:

  1. Identify challenges students face during the decision-making process.
  2. Understand any pain points in the application and decision process.

Shortlisting Process:

  1. Understand how students create their initial list of potential colleges.
  2. Explore the role of rankings, reviews, and recommendations in the shortlisting process.

Influence of Marketing and Branding:

  1. Assess the impact of marketing efforts by educational institutions.
  2. Understand the role of branding, advertising, and promotional activities.

Financial Considerations:

  1. Evaluate the importance of tuition fees, scholarships, and financial aid.
  2. Explore how financial considerations influence decision-making.

Application and Admission Process:

  1. Assess the ease and clarity of the application process.
  2. Understand the factors that contribute to the final decision to apply to a particular institution.

Involvement of Parents/Family:

  1. Understand the extent to which family opinions and expectations influence the decision.

Post-Acceptance Decision Criteria:

  1. Explore the factors that students consider after receiving admission offers.
  2. Assess how they weigh competing offers and make the final decision.

Campus Visits and Open Houses:

  1. Assess the impact of physical visits to campuses on decision-making.
  2. Understand the importance of attending open houses and information sessions.

Order your copy of Mission MBA 2024 Research Report. Click Here.

Bonus insights for sign-ups confirmed on or before 25th January 2024

The standard report will include cross-tabs of the data by region (major metros and key states) and under-graduate background, the premium report with bonus insights will include cross-tab by gender and the following heads.

Cross-tab by gender:

In addition to cross-tabs by region and under-graduate background available in the standard report, the bonus insights will include cross-tab of the data by gender.

Technology Use:

  1. Assess the role of technology in the decision-making process.
  2. Explore the use of mobile apps, virtual tours, and online resources.

Perception of Program Quality:

  1. Gauge how students perceive the quality of the MBA/PGDM program.
  2. Explore the role of industry rankings and accreditations in shaping perceptions.

Post-Program Expectations:

  1. Understand what students expect to gain from the MBA/PGDM program.
  2. Assess the long-term impact on their career goals.

Why you should buy the Mission MBA 2024 report

Mission MBA 2024 equips you with valuable knowledge and wisdom on what makes a college tick in the mind of a student and helps you in refining your communication and marketing strategy to attract the best of students to your college’s 2024 MBA admissions.

Get the report

Give your admission campaign an extra edge by using the insights of the report. Please fill in the form given alongside to order your copy of the report.

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